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Case of licensing |
- A multinational company, who owns a number of licensable technologies,
assigns special recourses to manage their IPs, but there are
still some difficulties. First, it’s hard to find the opportunities
in Far East market because it is impossible to set up many licensing
positions around the world. Second, their technologies cover
many fields, which makes it impossible for licensing staff to
know all of technologies. When someone asks a question about
certain technology, the licensing staff have to spend more time
on investigation. Besides, the licensing staff always complain
that most of the inquirers have no serious interest in their
technologies. Fortunately, all problems were solved by the cooperation
with Coway. Coway helped them find licensees in China and identified
the authenticity. Depending on the extensive industry network,
Coway is able to find the potential licensees with more efficiency
than themselves. Their technologies are assigned to Coway's project
managers who have the same knowledge background as the technology.Their
experiences help them grasp correctly customers’ requirement
and feed back satisfactory information. “Our cost has been reduced,
but efficiency has been increased remarkably, which indicates
that our cooperation with Coway is successful,” said Licensing
Director of this company.
- An important Chinese professional manufacturer of food addictive
and pharmaceutical intermediate has strong willing to look for
an advanced bio-technology. His basic requirement is a competitive
technology with reasonable price for popular production in the
market and his current equipment must be used for the new technology.
Coway conducted lots of research and market investigation based
on the requirement; finally, we decided that the bio-fermentation
technology to produce Vitamine B2 was the best one for this
manufacturer. Then Coway asked for this technology to several
overseas partners, in the following month, we got all feedbacks.
We studied all received technologies, and finally, selected
one technology from German. Then we arranged four face-to-face
meetings for technical communication and business negotiation
with the technology supplier and later the signing ceremony
for the technology transferring was held in Coway.
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